Tuesday, March 12, 2013

Macy's HQ

Near the end of 2013, I worked at Spaeth Design in NYC. My primary project was to illustrate 6 figures that would be used to create a life-size, interactive book for one of the Macy's Christmas Windows at Herald Square. Each figure represents an important decade in fashion history. The first is 1890's, then the 70's, 1910's, 40's and the 60's. After a month of character designs, I illustrated these figures in a cartoony, whimsical style. 




































Some of the sketches from the concept development stage are below.



Each figure is then split in 3 and interchanges with the other figures. Check out the video below.